Net Neutrality – A Dialog (Part 3)
September 5, 2008
Nato: if you do some analysis on the market
and you say that the lost traffic and revenue
amount to about 3 billion dollars a year
(say)
then you can afford to spend (say) 2 billion dollars on setting up a new net-neutral network
and still make a billion in profit
annually
your first year
or you could spend 5 billion
and make no money your first year
and make a billion your second year
either way
if there is a market like that
where net-neutral traffic is better than non-neutral traffic
there is a lot of money to be made
and the US is full of investors
and network techs
and visionaries.
Jason: see you gotta look from the other half of the market… let’s say you know you’ll lose 3 billion in traffic if your tier works way X… and you know someone can set up a network for that… then you set up your tier to work way Y which only loses 1 billion which is not sustainable.
then you get to keep the money from your tiering… prevent others from coming to market… and all your users get a sucker internet
but you’ve saved the bottom line… good going machiavelli
that’s what I mean… average amount of shit… corporations aren’t stupid they just have to make sure not to push it too far… but they’ll still push as far as they can… which you say is good
I think it’s bad
Nato: if your tiering only costs you a billion
then you’re pretty good at meeting the demands of the market
but wouldn’t a more efficient solution be to create a tiering that costs you zero?
Jason: nope because you make money for teiring
any little bit you can do makes you money
so there’s a balance…
Nato: okay… but it’s on the margin
right
there is a balance
Jason: how much tiering can you do
Nato: if there’s only a hundred million to be made a year
then that means that you’re really not obstructing traffic much
and that means that any solutions
will necessarily be smaller
patches
the market will solve the problem
but larger problems
attract larger solutions
smaller problems will attract smaller solutions
if there’s a million bucks to be made there
then someone is going to want that money
Jason: the market will create a minimal solution… I want something closer to maximal solution
Nato: it is damn hard to create a company that meets customer needs
think about how much work we’re talking about doing on dendrite
to make it so it’ll actually meet the needs of the customers
then imagine throwing away some big chunk of that
to our competitors
by dropping functionality
we’re capitalists
we’re trying to make a solution that captures the maximum market share
with the minimum of expense
it’s a trade.
we’ll have less functionality initially
sure
but if we don’t pick up the ball
somone else will
the same way that we’re picking up the ball that others have dropped
Jason: your analogy isn’t complex enough… there are two markets
the selling internet… and selling access to other’s sites
you need to find what will get you the most amount of money
that’s what your maximizing.
to make money on the “site access” side you have to create a tier
you have to have a way to get money from them
Nato: that’s one solution
Jason: doing that will make your other market a little more sad
but not enough to offset the net gain
Nato: is there another solution?
if we can find another solution
that doesn’t upset our current customers
then we get to have our cake and eat it too
Jason: there is no other market solution… the market goes to the average right look at a supply and demand curve… the average is where you go
Nato: I’m not talking about a market solution
Jason: there’s no other optimal solution… for making money
Nato: I’m talking about a technological solution
some way for traffic to get from point A to point B
without intervening point C
having to absorb any of the costs
of transport
Jason: dude even if there was it works out the same… setting up the transport will cost something… and that’s where it starts
then you want more… because your optimizing money not happienes
so you tier
and then we’re back where we started
Nato: the problem is
that right now we’re in a prisoners dillema
as long as everyone just absorbs those costs
then we’re all happy
but as soon as someone decides that they don’t want to absorb the costs
then they get the benefit
to the detriment to everyone else
so our current system is inherently unstable.
Jason: nah.. it’s easily balanced using market forces
the market just sucks
Nato: is it?
Jason: yeah… they found a new market
and they’re gonna capitalize on it
Nato: what do you mean?
what new market?
Jason: that market has negative pressure on their other market
the one for providing access to sites
Nato: I’m totally confused
Jason: that market is new
because before the internet was neutral
you couldn’t control the packets (because you couldn’t read them)
technology has advanced so that you can
Nato: ah
Jason: so there’s a new market… that has negative pressure on an old market, but the new market is more profitable so…
Nato: well
Jason: there will be a shifting… making a shittier market for us
Nato: it may be profitable in the short term
yeah
Jason: my point is in that way the market sucks
Nato: well
a market exists
it sucks that the only apparent resolution is a solution that costs us all
but it will mean that those people who cause internet congestion
will be the ones who bear the costs
Jason: but that’s common… that markets cost us all… look at the automobile market… it’s not in their interest to put out EVs so they won’t
costing everyone
Nato: spammers who send out billions of emails
will suddenly find themselves hammered with bills
or their spam won’t get delivered
Jason: no way… spammers use other people’s internet
people will just get better at policing their networks
Nato: those people will certainly have an incentive to lock it down then wont they
yeah
Jason: which will lessen slightly but deffinitely not stop spam
Nato: well
there’s a tipping point
I’d wager
where once it gets to be too hard to hack the network
and the spam filters get too good
then the costs associated with spamming
get higher than the financial reqards.
for more and more spammers.
Of course it’ll be on the margin
and there will always be unwanted emails
but this will actually cause spam quantities to drop.
(non neutral networks, I mean)
not to mention viruses
and other crap traffic
Jason: yeah… who really cares about all that other legitimate traffic ;) j/k
Nato: Is the hardware that reads packets any more expensive than the other hardware?
I imagine it costs something more
maybe 10%?
Jason: nah… it’s the software only and that’s a one time expense
Nato: aha!
I figured it out
okay:
the actual costs of operating the networks are not getting any higher
so if they start charging for throughput…
tiered services…
they’ll find that they have to drop their hosting and service prices
your regular dsl service will get cheaper
and your hosting fees will get cheaper
because the costs that were previously being borne by those services
are instead actually going to be borne by the agents causing them.
and competition will take care of the rest.
Jason: ahh… then it turns into a healthcare problem
right now I’m willing to pay extra so that we can get a large swath of content
but if we go to individual paying that large swath will disappear… just like healthcare, because people won’t pay for other people
I see it now
huh.. I wasn’t on this side during the healtcare debate
it’s different… gives me another perspective
Nato: it suddenly actually makes network providing a much more sophisticated complicated system
adds another variable into the pricing mix.
lets them drop prices on certain services to attract new customers
Jason: I still don’t want it to happen… but I see why you advocate it… I’m forcing everybody to pay for the crapton of content
instead only rich (as in full of money) content will be available… just like with healthcare only the rich can get it
or the average I guess you’d say
cause that’s where the market goes… to the average…
Nato: I’d disagree, but that’s for another chat, I think.